Advertising spend taking hits but may be improving

NEW YORK ( — Nobody ever mistook the first half of this year for a good time, but a Nielsen report last week shed sobering light on just how bad it’s been.

U.S. ad spending dropped 15.4% from the first half of 2008, Nielsen said, for the biggest plunge since it company started calculating these figures in 2002.

But the numbers at least provided a new way to sum up, and an opportunity to bid farewell to, six months of notably bad times. The only good news is: The second half is looking, thank heaven, like an improvement.

via Nielsen Reveals Full Extent of the Media Industry’s First-Half Battering – Advertising Age – MediaWorks.

Marco | Editor

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