A new way to read newspapers, by Google

Google has introduced Fastflip at the techcrunch50 event in San Fransisco. Fastflip provides an altrnative way to read online news that is meant to resemble reading a paper magazine.  Google announced this on their blog on monday:

‘Today we’re adding a new experiment to Google Labs: Google Fast Flip, accessible at fastflip.googlelabs.com. Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.’

Here are some of the details through Googles’ Fastflip about page:

How does it work?

We capture images of the articles on our partners’ websites and then display them in an easy-to-read way. The stories are grouped by categories, such as Entertainment, Business, Opinion, Politics and Most Viewed. Readers can flip through stories quickly by simply pressing the left- and right-arrow keys until they find one that catches their interest. Clicking on the story takes them directly to the publisher’s website.

How are the Topics selected? Can I choose my own?

The Topics are generated automatically by rising stories in the news. Users can also search for any subjects they want and basically create their own topics, almost like a custom magazine, on the fly.

How are stories recommended in the Recommended section?

The stories in this section are recommended by users of Google Fast Flip in direct and indirect ways. We take cues from how often they read stories, e-mail stories and register a public vote for stories by clicking on the “Like” button on each article.

via Features : Google Fast Flip – Google News Help.

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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