Coke plots “aggressive” digital push

ATLANTA: Coca-Cola, the US soft drinks giant, will adopt a “far more aggressive digital presence” as it seeks to respond to “dramatic changes” in consumer behaviour, according to Joseph Tripodi, the company’s chief marketing and commercial officer.

“One of the things we’re talking about now is how we evolve as a marketing entity around the world. We’re pushing for a far more aggressive digital presence,” Tripodi said.

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