This year UK digital adspend to overtake television

LONDON/WASHINGTON: Advertising expenditure levels in the UK will continue to fall until mid-2010 at the earliest, while the internet will overtake television in terms of ad revenues generated this year, a forecast from Warc and the Advertising Association predicts.

The first two quarters of 2009 yielded year-on-year reductions in adspend of 18.8% and 19.0% respectively in the UK at constant prices, with totals set to slide by 13.5% in Q3, and 9.7% in Q4.

via Online adspend will top TV in UK – Warc News – Warc.

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