Picscout announced a new technology solution, Image Exchange™ today that tags images and shows users who owns the Copyright on the content. It will also enable potential users to contact the copyright owner.
From the press release:
Though every image by default is copyrighted for use, until now images have not always been visibly credited when viewed online. Equipped with a free PicScout Image Exchange™ add-on, image buyers surfing, searching, stumbling or visiting a particular site are able to identify images indexed by the Image IRC. Seeing a universally used “i” information icon, a user clicking on the icon exposes metadata that identifies the image’s owner or licensor and the connecting links to buy/use the image directly from the licensor.
“We believe that most people are prepared to do the right thing, especially when the right thing is quick and easy to do, as we’ve made possible with ImageExchange. Users of the ImageExchange Firefox add-on will see icons associated with images anywhere online. Thus, PicScout makes sure that every image gets its credit, and makes buying and tracking images simple,” said PicScout CEO Offir Gutelzon. “If people can find the image they want, see how much it costs, and how to buy it, most people will proceed gladly to connect with buyers and transact with speed and efficiency. PicScout has realized the way for everyone involved, from the creative professional, to the stock agency and photographer, to achieve full satisfaction. We are very excited to introduce our plans to the industry, the internet, and the world and to continue innovating on behalf of our clients.”