Use social networks for better client retention

Brands which combine official activity on social media services with paid-for search advertising typically enjoy a wide variety of benefits as a result, according to a new study by GroupM Search and comScore

It aimed to assess the interaction between consumers and brands on the web, with a focus on three specific forms of internet content.

via Social networks and search benefit brands – Warc News – Warc.

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses