Users unlikely to pay for online content

A recent survey sheds some new light on the likelyhood of users paying for content online.

“The bad news from this survey is the fact that over half the respondents say they would be “very or extremely unlikely” to pay for content in the future. It all comes down to the problem that there are too many free content alternatives online. But the opportunity lies in the fact that digital versions attract different readers than print versions, so publications can target and customize web content.”

via New Study: Which Consumers Will Pay For Content, And When – Media Money with Julia Boorstin –

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses