Bloomberg buys BusinessWeek

Goodbye, BusinessWeek. Hello, Bloomberg BusinessWeek.

BusinessWeek acquirer Bloomberg L.P. plans to slap its name on the venerable business title as it seeks to bolster its B2B assets with the power of the iconic consumer weekly.

The privately held business information company on Oct. 13 announced that it had agreed to buy the struggling title from The McGraw-Hill Cos.

via Purchased BusinessWeek Adds Bloomberg Name.

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses