Online advertising stabilizing, offline still weak.

Here’s our regular update about the advertising industry. Similar to past updates the big advertising groups are still struggling but online advertising is stabilizing pointing to a possible early recovery for this category.

Yahoo: Online Advertising Has Stabilized – BusinessWeek
Business Week | October 21, 2009
Quote: Yahoo, in the midst of a sweeping reorganization and rebranding campaign under CEO Carol Bartz since she joined in January, emphasized that the online advertising market is stabilizing. But still-declining revenue signaled that a full-blown recovery has yet to materialize. “Ad spending is starting to free up, and we are a great value proposition for advertisers,” Yahoo Chief Financial Officer Tim Morse said

Internet advertising appears to begin its comeback by AP: Yahoo! Tech | October 21, 2009
Quote: These trends will give Internet advertising 19 percent, or nearly $87 billion, of the worldwide ad market in 2013, up from just 4 percent, or about $18 billion, in 2004, according to PricewaterhouseCoopers and Wilkofsky Gruen Associates. That would make the Internet the third-largest marketing medium.

FT reports ad revenues drop | October 20, 2009
Quote: Publishing group Pearson says advertising revenues at the Financial Times continue to struggle in a “weak” market. Yahoo: Online Advertising Has Stabilized – BusinessWeek

Omnicom Endures Rough Q3
Adweek | October 21, 2009
Quote: The holding company reported net income of $165.6 million, or 53 cents a share, down from $213.6 million, or 68 cents a share a year earlier. Overall revenue decreased 14 percent to $2.84 billion. In an investor conference call, Omnicom CEO John Wren (shown above) said the company’s business is “showing signs of stability” with recovery under way in developing markets like India, China, the Middle East and Africa.

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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