Newspapers with record online users while lay-offs continue

In a further sign of readers switching from paper to websites to read their daily news the latest ABC report shows that three invividual newspapers attracted over 30 million unique users to their websites.

Internet success:

ABCe:, and Mail Online top 30 million users | Media |
Guardian | October 22, 2009
Quote: Three national newspaper websites attracted more than 30 million unique users for the first time in September, with the Guardian reclaiming top spot with a record figure just under 33 million. The Telegraph and Daily Mail websites also broke the 30 million barrier, with the Telegraph moving ahead of the Mail. This comes at a time where several newspapers and magazines continue to lay-off staff as a result of declining readerships and advertising for their paper editions.

Times Online losing web traffic in latest ABCes | October 22, 2009
Quote: Times Online saw a drop of 1.26% in total unique users compared with August to 18,502,839 and traffic dropped 8.95% year on year. Stablemate The Sun Online also dropped 3.4% month on month but was up 45.69% year on year.

Versus redundancies elsewhere:

Latest in Cond Nast Cull: Layoffs Reach Vanity Fair, W
Mediaweek | October 20, 2009
Quote: More layoffs hit Condé Nast Oct. 16, this time at Vanity Fair and W, the oversized luxury fashion book. Vanity Fair lost a handful from the business side while W cut about seven people in sales and marketing.

New York Times plans to cut 100 jobs – Brand Republic News – Brand Republic | October 20, 2009
Quote: NEW YORK – The New York Times Company shocked staff this week after it said it will cut more than 100 editorial jobs or 8% or its staff by the end of the year

Marco | Editor

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