Advertising agency leaders too old to innovate

With 25% of WPP’s revenue coming from digital they are ahead of many competitors. According to WPP CEO Sir Martin Sorell this is because of the age of some of the people that run the agencies:

The people who run agencies tend to be of an older vintage – to put it politely,” said Sorrell. “They tend to be resistant to change and want to spend the last three to four years of their careers travelling around the world rather than dealing with fundamental strategic issues on a daily basis.”

Picture: Stock Exchange | Ruin | Michal Zacharzewsk

via Agency bosses too old and change resistant, claims Sorrell – Brand Republic News – Brand Republic.

Marco | Editor

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