About a week since Admob was acquired by Google for $750 million it announces an interactive video ad unit for the iPhone. The application includes customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player.
Advertisers can include action buttons that open the app store and iTunes store to drive downloads of branded content. This ad unit helps advertisers and agencies extend their existing campaigns to mobile by using video assets created for other mediums and overlaying interactive elements in the highly measureable mobile environment.
Advertisers can opt for action buttons that allow users to share video content with their friends or connect to social networking sites within the video player, making it easy to add a social media element to their campaigns.
Advertisers can run Interactive Video Ads in one of two implementations: either auto-play or click-to-play. The auto-play implementation delivers a captive, engaged audience similar to video interstitials on the traditional PC web as they appear immediately upon app load. In the click-to-play implementation, users click a banner ad delivering them to the interactive video experience: via The Life and Times of AdMob.