Esquire magazine is experimenting with new media applications in their ‘Augmented reality’ edition. In this video editor David Granger explains how it works’ by holding the magazine up to a webcam new content is unlocked on the screen. The software can be downloaded here.
The edition combines photography, video, animation to create a 3d interactive experience. From the behind the scenes explanation it certainly seems a pricey solution and unlikely to become a standard feature. In an effort to stretch the boundaries of the traditional magazine though it’s interesting and another step in preparing magazines for a more hybrid future.