Cepic, the Coordination of European Picture Agencies Press Stock Heritage is rebranding with a new logo and the tagline: “The centre of the picture industry” The idea is to integrate not just Archives and Picture Agencies but other content providers of New Media.
The logo was developed by Hamburg agency JUNO after a pitch between three agences. The rebranding comes with the following new objectives:
* CEPIC to be more visible
* CEPIC to become a more important source for Information
* It should be easy for our Members to understand what we do and how we are relevant to their business
* Members, Affiliates and other interested stakeholders should be able to get information faster and more easily
* Everyone should have the opportunity to participate and be engaged
The Cepic website will also be updated and theplan is to present it at the beginning of 2010.