On World AIDS day on the 1st of November Jonathan Klein, the CEO of Getty Images wrote an rtice in the Huffington Post. Klein is a Board member of Friends of the Global Fight Against AIDS, Tuberculosis and Malaria and also serves on the Corporate Advisory Board of the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria.
In the article he talks about how imagery evokes strong emotions and inspires change. He goes on to explain how images tell the story of the fight against AIDS and illustrates this with images that show a message of hope.
“The business community has also played its part by lending its expertise to the battle – in our case, with imagery. Together, the world is turning a corner in this fight.”
“Remarkable milestones in the fight against AIDS are within sight. We have the power to end all mother-to-child transmission of the disease. With continued investments, in just five years no mother will have to fear passing on the disease to her child. Within the next decade, AIDS medicines could be available to everyone who needs them. Imagery assists and inspires people and governments to tackle problems like this pandemic.” via Jonathan Klein: The Power Of Images In The Fight Against AIDS.