Earlier this week Zenith Optimedia reported that the advertising downturn is slowing. This new Report from GroupM supports this assessment
Global advertising spending is expected to emerge from the recession ahead of time, with growth of 0.8% in 2010, according to WPP’s media network GroupM.
The prediction is close to the revised forecast made by Publicis Groupe’s ZenithOptimedia earlier today of growth of 0.9% for next year
GroupM said that the growth will come after an expected 6.6% drop in worldwide spend to $445bn (£272bn) this year. There will be a slight increase to $448bn (£273bn) in 2010; a 1.4% increase on previous global predictions.