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Online video viewing reaches record levels, again

Online video is still on the up. Comscore released data showing that more than 167 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in October with nearly 28 billion videos viewed during the month, as Google Sites accounted for 38 percent of videos viewed online by Americans.

Google Sites  delivered 10.5 billion videos viewed. YouTube.com accounted for nearly 99 percent of all videos viewed at the Google Sites property. Hulu ranked second with 856 million videos viewed (3.1 percent) followed by Microsoft Sites with 451 million (1.6 percent) and Fox Interactive Media with 446 million (1.6 percent).

167 Videos per viewer  were watched during the month of October. Google Sites attracted 126 million unique viewers during the month (83.5 videos per viewer), followed by Fox Interactive Media with more than 53 million viewers (8.4 videos per viewer) and Yahoo! Sites with 50 million viewers (6.8 videos per viewer). The average Hulu viewer watched 20.1 videos during the month, representing another all-time high for the property.

via Hulu Delivers Record 856 Million U.S. Video Views in October During Height of Fall TV Season – comScore, Inc.

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Marco | Editor

I have worked through change in the Stock Photography industry for 15 years. I publish Fast Media Magazine out of enthusiasm for the opportunities around us and want to enable every media content owner, mover and user to discuss, debate and learn about the latest ideas and innovations throughout the big changes and challenges facing media content online.

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