Internet advertising declining in third quarter

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that the Q3 ’09 internet advertising numbers show a decline of 5.4 percent over the same period in 2008. The total third quarter revenue was $5,5 billion. On a positive note there was an increase of 1.7% vs the second quarter of 2007.

“The Internet has transformed the consumer experience of media, providing marketers with unprecedented opportunities to engage with their customers,” said Randall Rothenberg, President and CEO of the IAB. “The advertising sector overall has been hard hit by the economy, but digital media has been a bright spot within the larger economic downturn as it is capturing an ever-increasing piece of marketers’ advertising spend.”

“While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth,” said David Silverman, a partner at PricewaterhouseCoopers LLP.

 The report is considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. To view additional reports, please visit:  via Q3 ’09 Internet Advertising Revenues, at Nearly $5.5 Billion, Show Slight Increase Over Q2.

Marco | Editor

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