Three months ago Google launched Fast Flip, a new way to look at articles online. Fast Flip makes reading magazines and newspapers online easier. Google says the goal of Fast Flip is to help publishers reach bigger audiences and better engage with readers. These new ways of reading newspapers and magazines contrast with declining revenues of print editions. They also call for flexible licensing of the content in these publications. It needs to be easy for publishers to license imagery and other content while rights holders re-engineer their models so they cater for these new ways to consume media and de-focus from the print editions.
The technology is still in experimental stage in Google labs. Despite this Google announced it has added two dozen publishers to the service. This represents more than 50 newspapers, magazines, web outlets, news wires and TV and radio broadcasters.
Examples of the new additions are: Tribune Co. newspapers such as the Los Angeles Times and the Chicago Tribune, McClatchy Company newspapers such as the Miami Herald and the Kansas City Star, the Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report.
With Fast Flip Google is trying to uphold its thesis that if you make it easier to read news online, people will read more.
There is also a mobile version for Android-powered device or iPhone.
Our goal is to work with the industry to help it continue to innovate and build bigger audiences, better engage those