Esquire allready published their augmented reality issue in November. Now Wallpaper* is following with a January issue using the same technology. The concept of the issue is ‘Next Generation’ and the cover will come to life when readers hold it in front of a webcam, transforming the flat page image of graduate designer Jørund Blikstad’s ‘Wall Cubes’ shelving into 3-D. Readers will be able to rotate and view the shelving from various angles by moving the magazine in front of their computer screen.
Wallpaper* also gives an 11-page feature the augmented reality treatment. The feature, which reveals the trends of 2010, is enhanced on every page with AR technology, triggering both videos and animation. The list of ten new developments – from augmented reality, of course, and virtual currency to waterproof sand and the reinvention of the wheel – are the things that Wallpaper* and Wolff Olins are tipping to make a big impact on the way we work, play, travel and relax in 2010.
The top 10 developments that Wallpaper* brings to live in this issue are
- Augmented reality – computer-generated images will mix with and add to reality
- Better Place – an international network of electric car charging points
- Crossbreed: the folding wheel – enabling performance bikes and wheelchairs to fold into small spaces
- Dime: magic sand – water resistant sand to stop water seeping away through the Earth
- Enhanced Editions – eBooks move into the next dimension adding sound, music and video
- Gapminder – charts the wealth gap and gives new and visual ways of displaying this information
- Nokia Money – making cash mobile and creating a wholly new way to buy items and pay bills without the need for a bank account
- Pico Projectors – small enough to be fitted to cameras or mobiles and turning them into mini movie theatres that can create an image up to 60 inches wide
- Rockcorps – an army of youth volunteers expected to go global in 2010
- WorldWide Telescope – bringing the universe to the desktop, users will be able to fly past Mars or zoom in to view distant galaxies by combining images from a vast array of telescopes.