Here’s an interesting piece of interactivity. Instead of asking you to turn of your mobile in the cinema you’re allowed to keep it on this time. In fact, in this case you’re encouraged to use it as the actor playing in the movie may call you for advice.
In this horror movie the actors will call phones in the audience for advice while trying to escape a murderer. Voice recognition technology picks up the advice and changes the course of the movie live. A great new application that integrates a number of innovations.