The UK branche of publisher Dorling Kindersley produced a video for an internal sales conference that has become a hit on YouTube. The idea is from a famous, price winning, video created by Argentinian agency, Savaglio/TBWA entitled Truth (see the second video). The video takes the forward/backwards idea and applies this to the challenges pubishers are facing with new generations of readers.
The video follows a message by magazine publishers on YouTube a few weeks ago that also aimed to contradict the popular belief that traditional publishing is dying. The video was produced in 4 days by Khaki films. More information can be read on the Penguin blog.