Corbis is launching new pricing for web and mobile usages. It is matching the pricing that Getty Images introduced in august 2009. Royalty Free will be priced at £7 and Rights Managed at £15. The company has illustrated the change with research done by YouGov in the UK that shows respondents found current banner ads ‘boring’ and over 50% would be more likely to notice a banner ad if it had pictures in it.
LONDON (April 21, 2010) – Corbis Images (www.corbisimages.com), a leading visual media provider for the creative community, today announced that it is making nearly its entire premium-quality collection available in new, simple Web and Mobile resolution file sizes that can be licensed for as little as five pounds. The new affordable file sizes are designed specifically for use on web sites and in applications and mobile publications for computer tablets and mobile devices such as the Apple® iPad™ and iPhone®.
- To coincide with the release of its Web and Mobile file sizes, Corbis Images today released findings of a new YouGov study of more than 2,000 UK Internet users that reveals nearly three quarters (74%) think online display ads are “boring” rather than “interesting” or “exciting”. The same research shows that 53% of all adults surveyed say that more interesting pictures or illustrations would make them more likely to notice online display ads and 52% say they would be more likely to click on relevant ads if they contained interesting photos or illustrations.“Creative and media professionals no longer have to settle for lower quality stock photos or illustrations when creating ad creative or publishing on the web or for mobile applications,” said Rajiv Jain, CTO and SVP/GM of CorbisImages.com. “Our new Web and Mobile resolution file sizes of our world-renowned photos and illustrations are the perfect fit at an affordable price, and people now have the opportunity to demonstrate their best creative work online.”Corbis Images’ Web and Mobile images are priced according to pixel size, license model and price tier. For royalty free (RF) images, Corbis Images is offering one simple 400 pixel file size ranging from £5 to £20. For rights-managed images (RM), Corbis Images is offering two files sizes – 400 and 600 pixels – with prices ranging from £15 to £60. Creatives can now use Corbis Images’ award-winning creative and editorial imagery collections in their smallest web and mobile uses with minimal manipulation or resizing, for an affordable price. The Web and Mobile resolution files sizes continue to offer customers indemnification and high levels of rights control.“There is no doubt that online ads could be far more effective and that outstanding photography and illustrations could certainly make a real difference,” said Daniele Fiandaca, Founder of Creative Social and former European Chief Executive of Profero, a leading digital ad agency. “Corbis is recognized for having an incredible collection of stock photos and illustrations, and it’s fantastic that the design community is now able to license them so affordably.”Demand for imagery online continues to grow rapidly along with the overall spend in online advertising. Despite the global economic recession, the UK Internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up from £3.35 billion in 2008, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers LLP. Global internet ad spend is anticipated to grow to $65bn (£39.8bn) in 2010, accounting for 15% of all ad spend, according to a study by GroupM.About the research
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2171 adults. Fieldwork was undertaken between 30th March – 1st April 2010. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
About Corbis Images
Corbis Images is a leading visual media provider for advertising, marketing and media professionals, providing a comprehensive selection of stock photography and illustration. Corbis’ award-winning creative, documentary, archival, fine art, current events and entertainment imagery helps the creative community make distinctive advertising and publishing for web sites, magazines, newspapers, books, television and films. Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries. For more information, visit www.corbisimages.com.