Shuttestock’s CFO was interviewed by CFO.com. In the article he addressed the subscription prices, Shutterstock’s break-even point and talks about some of the criticism subscription models. He also talks about the recent acquisition of Bigstockphoto.
“You mean, are we helping to accelerate a race to the bottom on pricing so that eventually everything will be free? I don’t see it that way. You have to pay [the image submitters] enough to incentivize them to work. It’s true that customers don’t want to pay a lot, but we feel we have found a good balance between our royalty schedule and our pricing.”
Shutterstock believes they are now the third-largest company behind Getty Images and Corbis.