Time has introduced a development of their iPhone app and shows it in this demo. The presenter talks about the context they can now provide around articles, like city information. He also says that they can now use as much photography as they want, each article will have many more pictures that can be flipped through easily. The app also combines video with stills and takes stills from movies. Check out this video. I have previously posted other demo’s as well like Wired and Sports Illustrated. You can find out more about context in my interview with Thought Equity motion. Finally, I am addressing some of the opportunities of the iPad in a presentation last week that I will post here soon.