Today sees the launch of a groundbreaking new venture in online charity donations. ‘See the Difference’ is a not-for-profit video site that contains a diverse range of video projects from UK Charities working at home and abroad. For the first time, donors can choose a project that means something to them, find out exactly where their money is going and track the progress.
Audio Network are proud to be partners in this exciting project, and have issued ‘See the Difference’, with a music licence which enables charities to access the high quality library of over 30,000 tracks. The music will help bring the charities’ films and multimedia projects come to life on the ‘See the Difference’ website.
‘See the Difference’ was the dream of Dominic Vallely -former commissioning editor and executive producer at the BBC. Having been responsible for programming such as Dragons’ Den, Strictly Come Dancing and The Apprentice, Vallely said: “ A story without music is like strawberries without cream. Audio Network’s passionate support of ‘See The Difference’ has helped charities large and small make their amazing stories even more vivid for an online super-smart community of givers – we are incredibly proud of our partnership with Audio Network.”
This initiative has inspired the support of more than 25 partners including Accenture, EMC, McCann Erickson, Microsoft, Reed Smith, TwoFour and Virgin Money Giving.
Creative and Managing Director at Audio Network, Andrew Sunnucks said, “We are really proud of our involvement with ‘See The Difference’ – this inspiring project not only allows donors to see exactly where their donations are going and how they’re working, but its allowed us to support these amazing charities and help tell their stories. Being part of the whole process is a genuine privilege.”