When a viral campaign becomes so popular and so many people describe this as the future of promotion and marketing we just have to write about it, that and the fact that it’s very funny. So here’s our first post on the Old Spice campaign. From the first editions to the latest personalised messages to celebrities and ‘regular’ people alike. There are about 100 individual responses on YouTube so my apologies for sending this on a Monday, you can always wait to watch them until the end of the week of course.
How it all started (this video now has 15 million views):
To Alyssa Milano
To Christina Applegate
The end of the campaign: