Women’s magazine cosmopolitan is launching a special edition that will feature a ‘3D cover’. The special edition with a print-run of 50.000 will be distributed via Tesco only and is part of the magazine’s ‘Swisssh’ campaign. The cover features a picture of TV personality Cat Deeley, that when looked at from a different direction flicks her hair. While it’s labelled as 3D, it’s more like the holographic pictures most of us will have seen. The cover will be on Septembers issue and runs online for a furhter 5 months online. On the website visitors can submit their own ‘Swish’ moment.