Getty Images has launched an online publication that is also available as a downloadable PDF.
Getty Images today launches a new online publication, The Curve, which has been created by London design agency, Proud Creative. The Curve provides readers with case studies and insight from leading global decision-makers, looking at the strategy and choices they are making in managing their brands’ visual content.
The new publication, which will be available, as a downloadable PDF and via the iPad, tracks the latest trends that are shaping the evolution of visual communications across a variety of industries. The interactive website allows users to view each article individually with links through to lightboxes of relevant images, giving the viewer ideas on how they could use visual communications with their own brand marketing.
Users can share individual articles with friends or colleagues, allowing them to work collaboratively to feed insight into their brand strategy. The PDF version can be downloaded directly from the website, giving users an easy-to-print version that can be read at a later date.
The launch issue is focused on financial content, drawn from global research, and features case studies from brands such as Barclaycard, Nationwide and Standard Chartered bank.
The Curve iPad edition gives users the opportunity to read articles on the move through a downloadable app located on the iPad homescreen. The app enables users to dip in and out of The Curve at their own convenience and returns to the last read page each time it’s opened.
“Getty Images is dedicated to supporting its customers and that means giving them additional resources and consultancy like The Curve,” said Andy Saunders, vice president of creative imagery, Getty Images. “As leaders in supplying imagery and multimedia content to the industry, The Curve enables us to share that knowledge with users, offering insight into the visual trends affecting their industry and helping them to develop and enhance their own brand communications