Getty Images announces annual global ‘Mishmash’ music video remix competition
Getty Images Inc., has today launched its annual multimedia ‘Mishmash‘ challenge, helping to inspire and foster music video producers of the future. This creative challenge offers film and music creatives from around the world the opportunity to create their own short video, using Getty Images’ content.
Renowned for both its leading collections of still imagery and first-class multimedia content, Getty Images has more than 528,000 commercial quality, creative and editorial footage clips totaling over 50,000 hours, as well as an extensive music catalogue called Pump Audio, which contains a growing collection of over 50,000 pre-cleared original music tracks by some of the world’s best independent artists.
Entrants are invited to construct a short story or video art between one and three minutes long, featuring Getty Images’ extensive footage and imagery and one track from Pump Audio (or a mash up of up to five tracks). All entrants’ videos will then be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations and winners being announced.
“We had an overwhelmingly positive response to last year’s competition and are thrilled to be able to continue fostering talent in the creative community,” says Andrew Saunders, Vice President, Creative Imagery, Getty Images. “Our content has been produced by highly talented and creative contributors, to help customers produce inspiring work. This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of footage and multimedia is still a growing and highly engaging communication platform.”
Mishmash is open to entries from around the globe, with the competition being simultaneously run across three regions: EMEA (Europe, Middle East and Africa); the Americas and Asia-Pacific. Each region will be awarded a first place prize of a MacBook Pro, complete with editing software, as well as two runners up prizes of a Sony Pistol HD camcorder. In addition to the regional winners, a global grand prix will also be awarded, with the best overall entry worldwide winning a return trip to two to the Sundance Film Festival in Salt Lake City. The public will also have a chance to have their say, with a prize being awarded to the entrant who picks up the most public votes through the Mishmash website.
The competition, which opens on September 20 for six weeks, will be judged by some of the world’s leading music and film production professionals, including:
- Jeroen Bours, CEO and founder of Darling Agency, the advertising agency behind some of the world’s most memorable campaigns including the MasterCard “Priceless” campaign
- John Noble, executive producer and managing director of ONE at Optimus, a full service production solution for commercials, DRTV, web, short films and mobile
- Farhad Sepahbodi, digital brand designer for Pershing, a BNY Mellon company, is responsible for video production and motion graphics for event media, advertising and enhanced presentations
- Nathalie Humphreys, head of specialist factual at Shine Television, the UK’s largest independent production company
- Emil Nava, director, Between the Eyes and nominee for Best Music Video at this year’s MOBO awards, and winner of Best Music Video award at the Rushes Soho Shorts Festival
- David Knight, editorial director of the UK Music Video Awards, curator of BUG and editor of Promo News
The challenge is open to creatives worldwide, with the judges selecting three winners from each of the three regions, as well as a global grand prix winner. Entrants are invited to upload their submissions to the Mishmash website before October 31, 2010. Judging and public voting will take place during the weeks of November 1 – 14, with the winners announced on November 15. For more information on the Mishmash competition, the regional judging panel or competition criteria, visit: www.gettyimages.com/mishmash