Getty Images has signed a deal with Uncensored Interview, a multimedia production company. Getty Images will represent Uncensored Interviews video content.
Uncensored Interview, a full service video and multimedia production company, today announced a content distribution deal with Getty Images, Inc., the world’s leading creator and distributor of visual content and digital media. Getty Images will now represent Uncensored Interview’s video archive of artists through its extensive editorial footage offering.
This partnership expands Uncensored Interview’s global reach and new customers by soon providing access to more than 2,500 niche, high-definition quality video clips through Getty Images’ powerful distribution platform. In addition to its existing library, Getty Images will distribute Uncensored Interview’s new productions and expanding content verticals to serve customers’ growing demand for premium niche video material.
“There is a distinct opportunity in the online video market for interview content to exist as a timely news service as well as a medium for entertainment,” said Melinda Lee, Co-Founder and Chief Content Officer. “We are delighted to work with one of the leaders in digital media licensing and be amongst the highest caliber of content owners and creators.”
Announced at the annual CMJ Music Marathon, Uncensored Interview will launch its initial offering through Getty Images in the fall of 2010. Uncensored Interview will continue to expand on its content offering to international audiences, distributing content more broadly across the globe and tailoring content uses per platform. Getty Images’ global distribution will ensure that Uncensored Interview’s well-known, along with lesser-known, artists will receive maximum exposure and promotion. As the international audience builds, Uncensored Interview will roll out new technical features that will further enhance the customer experience and heighten the promotion capabilities of the artists due to the expansive reach of Getty Images.
“Unique and original content has fast become the holy grail of the digital media landscape, as brands and companies look for new ways to provide compelling content to their customers,” said Vince Bannon, Vice President of Entertainment Partnerships and Development, Getty Images. “By working with Uncensored Interview, we will have access to flexible, reusable content, enabling us to immediately make an impact in this new market.”
Uncensored Interview has been involved with the CMJ Music Marathon for three years, producing over 100 interviews during the festival and partnering with both local and national artists and media. In 2008, it was named a Music Category finalist at the SXSW Interactive Web Awards and in 2010, was recognized by The Webby Awards. The company was also featured at the Brite Conference and was one of the only content companies at The Open Video Conference for its content contribution to the open source community.
Click here to view Uncensored Interview’s content now made available on Getty Images, with more to be added in coming months.
About Uncensored Interview
Uncensored Interview (http://www.uncensoredinterview.com) is a full service video and multimedia production company which has focused on all genres of the music artists’ community, but has also built a deep archive of interviews featuring the authentic thoughts and commentary of personalities across verticals including music, entertainment and pop culture. Uncensored Interview produces interviews in a free-format style and syndicates high-definition quality footage to partner companies. Uncensored Interview beta launched in November 2007 and has created distribution relationships with all areas of the music and digital industry, including broadcast networks, digital retail hubs, the music blogosphere, leading major and indie music labels and prominent music festivals and tours. Uncensored Interview has been recognized for many awards including the SXSW Interactive Web Awards and Webby Awards, with the most recent accolade in 2010. The company has also received mentions in publications including The New York Times, Billboard, Boing Boing, Stereogum, The Village Voice, Reuters and MSNBC among others. In 2010, Uncensored Interview began to expand its unique interview style to capture thoughts and commentary of other style leaders in the entertainment segments of food, film and fashion