Google has announced a number of changes in efforts to stop copyright infringement. The measures are

  • We’ll act on reliable copyright takedown requests within 24 hours.
  • We will prevent terms that are closely associated with piracy from appearing in Autocomplete.
  • We will improve our AdSense anti-piracy review
  • We will experiment to make authorised preview content more readily accessible in search results.
  • THE ANNOUNCEMENT

    There are more than 1 trillion unique URLs on the web and more than 35 hours of video uploaded to YouTube every minute. It’s some pretty fantastic stuff – content that makes us think, laugh, and learn new things. Services we couldn’t have imagined ten years ago – iTunes, Netflix, YouTube, and many others – help us access this content and let traditional and emerging creators profit from and share their work with the world.

    But along with this new wave of creators come some bad apples who use the Internet to infringe copyright. As the web has grown, we have seen a growing number of issues relating to infringing content. We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time. But as the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem.