This viral video racked up a lot of views before Levi’s came out and said it was shot by the company to promote their jeans. The success of the campaign has been debated, mostly because the video’s don’t actually show the brand except for a label, once and a story entry at some point. Levi’s calls it their most successful viral ever. Apparently it has had over 4 million views (I couldn’t see this on YouTube though). Whatever you think about the video and Levi’s keeping a ‘safe distance’ just in case at the very least it’s a novel use of a camera.