Hotwheels Racers On A Building

This  3D projection by Dutch advertising agency Muse kept the crowd entertained with a hotwheels race around the Sydney Customs house.

From the site

On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.

Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

One thought on “Hotwheels Racers On A Building

Leave a Reply

Your email address will not be published. Required fields are marked *