The company has spent six months translating all aspects of the customer experience at Alamy into German, with regular visits to German speaking customers to get feedback as the project progressed. The company sees this as an important milestone in understanding how to roll out its unique blend of a massive digital inventory and strong customer service to other languages and regions.
Rachel Wakefield, Head of Sales at Alamy, commented: “Alamy.de combines the amazing choice available on Alamy with our legendary customer service experience. We see a lot of opportunity to increase market share in Germany, the world’s second largest market for stock photography.”
Alamy has also invested considerable effort on operational efficiency, enabling it to develop a formula for expanding direct sales internationally whilst sticking to its core principle of paying its photographers more than it pays itself.
Alan Capel, Head of Content, added: “We are committed to growing our business in a way that is sustainable for the people who helped us get where we are today, so we are proud to be continuing our global expansion without reducing the percentage we pay our photographers.”
Alamy has recruited a German speaking customer service team and is currently inviting applications from candidates with experience in sales.
With 23 million images available online, www.alamy.de has the largest offering of editorial and commercial stock photos on the web. Alamy’s content spans cutting edge creative stock, editorial, news, sport and entertainment imagery, providing customers with an unrivalled encyclopedia of imagery to suit all projects. Its global network of agencies and photographers already contains 2.5 million images from German based suppliers, including 650 photographers and 50 of the leading picture agencies such as F1 online, Interfoto and Vario Images.