The latest Corbis creative research report introduces the concept of Mass Intelligence.
Corbis Images (www.corbisimages.com), a leading visual media provider for the creative community, today released a new Creative Research report which anticipates the emerging cultural trends that will drive image usage. The report titled “Mass Intelligence” highlights our increasing quest for knowledge in a world where science and information hold the key to a brighter future. To accompany its periodical report, Corbis also unveiled a selection of nearly 1,500 images on CorbisImages.com that illustrate how a greater emphasis on intelligence is changing the world around us.
Corbis reveals a collective longing for rational solutions to the world’s problems and how it is manifested through increased education and technological advances as well as a shift in management style, working practices and policy making. In Europe alone, 85% of young adults are this year expected to have completed some form of secondary education and the middle classes in emerging markets now have more access to higher education than ever. What’s more, the hottest areas of growth are the fields of biotechnology, nanotechnology, bioinformatics, applied optics, genetic engineering, molecular biology, environmental science and artificial intelligence.
“Our report shows that today we’re beginning to recognise the need for a more pragmatic and rational approach to the future,” says Mark Retzer, Senior Director, Creative Research at Corbis. “We’re infusing intelligence into every aspect of our lives, from the cars we drive to the food we eat. We’re looking for answers and adapting to a new way of thinking and working that requires new skill sets and levels of expertise. ‘Geek chic’ is flourishing, whether it’s viewed as a style, movement or cultural shift. Evidence of this fascination is all around us — from the pages of fashion magazines to big box-office movies and bestseller lists and this is captured in the new selection of images we are making available.”
The Mass Intelligence report is available on a brand new minisite created not only to showcase photography in a new way – pulling in real world examples of how the world is collectively more intelligent, but to also educate customers on this increasingly significant trend and involve them, with competitions to win great prizes by contributing to the minisite with pictures of objects that make your life smarter.
The new Corbis Images photography selection captures the essence of Mass Intelligence. Click here to visit the microsite, view the collection and download the Creative Research report “Mass Intelligence.”