For the 14th consecutive year, Getty Images will be sponsoring and supporting the Young Lions Competition at the Cannes Lions Advertising festival, 19 – 25 June, 2011. The competition encourages the world’s best talented, young creative teams to produce an award-winning campaign and compete against the clock.
Getty Images will be the exclusive content provider for the competition, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival digital media collections.
There are five competitions that take place during the festival week at the Palais des Festivals. These are for Print, Cyber, Film, Media and Young Marketers. Each competing team is briefed by a not-for-profit client to create and execute a campaign within 24 hours (within 48 hours for Film), meaning that teams work under intense pressure, around the clock.
The Young Lions competition is open to advertising professionals up to 28 years old and participating teams, comprising of an art director and copywriter, or two marketers in the case of the Young Marketers competition, are selected through a pre-selection process in their own country, with the winners attending Cannes Lions.
As well as supporting the Young Lions Competition, Getty Images has also partnered with The Brand Union, Lambie-Nairn and Clear Channel for CannesAlso. CannesAlso is a unique exhibition of photography produced by creatives, which will be showcased at Cannes Lions this year in the form of a large book. Over the past few months, creatives from agencies all over the world have been submitting images for The Big Book which have been judged by world-famous photographer Rankin, who selected the shortlisted entries that will make up the exhibition. The Big Book will be displayed during the festival on the Parvis space in front of the Palais des Festivals, with delegates being able to walk through and interact with the large installation.
Delegates who have a passion for photography will also be able to have their work reviewed by Getty Images’ creative team, who will be on site at The Big Book conducting portfolio reviews, offering advice to aspiring photographers.
Andrew Saunders, Vice President, Creative Content at Getty Images said: “Cannes Lions 2011 is an exciting event for Getty Images. Throughout our 14 years of partnering with the Young Lions competition, it has never failed to produce work that both inspires and surprises us. It is a rewarding experience to see some of the best young creatives from around the world use Getty Images’ content to produce such fresh and innovative work, and we are really looking forward to seeing what this year’s talent will produce in Cannes.”
Andrew Saunders continues: “Partnering with The Brand Union, Lambie-Nairn and Clear Channel on CannesAlso promises to introduce some amazing interactive content which will really grab the attention of those going to the festival.”