German publisher Burda opensLondon office
Burda’s central marketing network BCN opened its own office in London in August 2011, offering advertisers in the UK access to German and international markets with first-rate communication solutions. The new BCNI London office is run by Jeannine Soeldner (35) as Head of Sales Region UK/Ireland. The 35-year-old has a sound knowledge of the British market from both the client and agency side. Soeldner worked for Microsoft UK, where she focused on online marketing in the last two years. Before that she held positions of responsibility with the marketer International Graphic Press Ltd. in London for nine years.
Hubert Burda Media is one of the leading worldwide publishing groups: its broad portfolio encompasses 303 magazines. It publishes 77 titles in Germany alone, including the market leaders INSTYLE Deutschland, BUNTE, FOCUS ELLE, ELLE DECORATION and FREUNDIN. 226 titles are published in eleven countries outside Germany. Its marketing subsidiary BCN International with offices in Switzerland, Austria, France, Italy and the USA exclusively markets the Burda portfolio worldwide and fulfils several international marketing contracts.
Besides Burda’s German portfolio (excluding ELLE and ELLE DECORATION) BCNI London will also be marketing the entire international portfolio of Burda Holding International and Burda Eastern Europe titles. In addition to the entire Eastern European magazine market, that encompasses various publishing companies operating in Turkey and Asia, for instance.
As the magazine publisher with the largest readership (49 per cent) in Germany, Burda offers British companies highly effective market penetration: almost half the German populace regularly read Burda magazines. With titles like BUNTE (weekly), FREUNDIN (fortnightly), ELLE, INSTYLE and BURDA STYLE (all monthly), Burda reaches almost 28 per cent of the high-end women’s target group in Germany. Another of the group’s strong brands is FOCUS: the quality journalism of this weekly news magazine is enthusiastically read by more than five million people. Together with magazines like TV SPIELFILM PLUS (fortnightly TV magazine with a readership of some 7.9 million) and PLAYBOY, the Group attracts more than 35 per cent of high-income men. And with more than six million readers, Burda is the leader in the house and garden segment with its magazines.
For more information go to www.hubert-burda-media.com.