Agency Access, a company that provides marketing services to the photography industry acquired Adbase and Foundfolios
In a strategic move to position itself as the top marketing company for professional photographers, artists, illustrators, artists representatives, and stock agencies, Agency Access has today announced the acquisition of ADBASE and its division providing online portfolios, FoundFolios. This move positions Agency Access to be the top photo marketing and illustrator marketing resource provider by combining both companies’ strengths to provide the best marketing services.
“Combining these companies has always been a vision of mine, and I have the utmost respect for Nelson Nunes and ADBASE,” remarks Keith Gentile, president and chief executive officer of Agency Access. “Our motivation has always been to supply our members with more options, leading to more opportunities, and more work. Combining forces now gives both Agency Access and ADBASE members the best of both worlds. My team and I are excited to work hard to bring these companies together for the benefit of all our customers.”
ADBASE and FoundFolios will become divisions within Agency Access, maintaining their websites, brand identity and product offerings, and will continue to operate from their Toronto location. Soon ADBASE subscribers will also have the option to migrate over to the Agency Access website and service at any point they wish.
“Making this a smooth transition for ADBASE subscribers is my top priority,” states Nelson Nunes, former president and co-founder of ADBASE and FoundFolios, now vice president of the ADBASE group within Agency Access, responsible for its technology and day-to-day operations. “Keith and I will be working hard to ensure that the websites and marketing services used by all our members get even better over time.”
ADBASE subscribers will benefit by having the ability to continue using the same self-serve marketing tools they love, and will also have the opportunity to access a full range of marketing services, including professional consultations, design services, telemarketing services, and Campaign Manager Pro, a full-serve marketing program that completely handles an artist’s marketing for them.
Through new bundled subscription offerings, Agency Access members can purchase FoundFolios, additional self-serve marketing options, and all members will benefit from even stronger technology. Over time the combined marketing database that all members will have access to will be the largest and most comprehensive available in the industry.
Many key members of the ADBASE Customer Support and Sales teams including Sales Manager Isaac Knox will continue on under the new ownership to ensure that ADBASE subscribers receive the same top quality service and customer support they are used to.