Thought Equity Motion’s video platform will power the USTA
Thought Equity Motion, Inc., a leading provider of cloud-based video platform and footage licensing services, announced today that the United States Tennis Association (USTA) engaged in a multi-year, exclusive agreement to utilize the company’s advanced video platform and sales distribution network to license US Open tournament footage dating back to the 1960s.
“We are excited to offer the US Open’s rich video heritage through the industry’s leading online footage licensing platform,” said Paul White, Director of Licensing and Retail Development at the USTA. “Content producers worldwide can quickly and easily search, preview, and download our content for use in their TV and film productions, commercials, and corporate projects. Thought Equity Motion’s platform technology and rights development expertise will help us to extend our archives’ value beyond the live event.”
The US Open library—exclusively available to producers and businesses through www.thoughtequity.com—features video of legendary tennis matches from the tournament. The library will be continually updated with new-found archival and current championship tournament footage.
“USTA footage of legendary US Open tennis matches will be stored in our video cloud platform and curated with rich ‘smart content’ metadata such as player name(s), play-by-play, and other match details,” said Kevin Schaff, CEO and Founder of Thought Equity Motion. “This type of moment-level tagging enables creatives to access and license US Open video with greater efficiency than ever before.
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 90-plus Pro Circuit events throughout the U.S, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, “like” the official Facebook page facebook.com/usta or follow @usta on Twitter.