Photoshelter has published the latest in its series of free guides.
The 2012 edition of The Photographer’s Social Media Handbook is designed for photographers who want to establish and grow their social media presence. It covers the best practices you need to enhance your marketing efforts and get you noticed by potential clients. Part I and Part II cover key tactics and strategies to take advantage of Facebook, Google+, LinkedIn, and Twitter so you can expand your professional network and elevate your photography brand to new heights.
Inside you’ll also find interviews with seasoned photographers who have mastered Facebook, Twitter, LinkedIn, and Google+ and established significant online followings. They provide tangible social media tips from firsthand experience on what works and what doesn’t. One common piece of advice they give: social media success depends on strategy and time.