Getty Images announces annual global ‘Mishmash’ remix challenge
Getty Images has today announced the launch of its Mishmash music video remix competition for 2012, helping to inspire and foster video creatives of the future. This unique competition offers film and music creatives from around the world complete creative freedom to produce their own short video, using a wealth of Getty Images’ content, receiving critical acclaim from leading industry professionals in the process.
Renowned for both its leading collections of still imagery and first-class media content, Getty Images has more than 825,000 commercial quality, creative and editorial video clips, as well as an extensive music catalogue, which contains a growing collection of over 140,000 pre-cleared original music tracks by some of the world’s best independent artists.
Entrants are invited to enter one of three categories: short story, music video or video art, constructing a video of between one and three minutes long. Participants have access to content from across the entire Getty Images collection, such as Universal Studios, Warner Brothers Film and Barcroft Media, as well as iStockFootage and Archive Films. Once completed, all videos will be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations.
“We are thrilled to announce that Mishmash is back for its third year and are looking forward to seeing how creatives from all over the world use Getty Images’ content, to produce such fresh and innovative work,” says Andrew Saunders, Senior Vice President, Creative Content, Getty Images. “This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of online video and multimedia is still a growing and highly engaging communication platform.”
Mishmash is open to entries from around the globe, with the competition being run across three regions: EMEA (Europe, Middle East and Africa); the Americas and Asia-Pacific. A global grand prix prize of US$5000 will be awarded, as well as a first place prize package in each of the regions which includes US$2000. In addition, there will also be US$1000 awarded to the best entry in the United Kingdom. The public will also have a chance to have their say, with a cash prize being awarded to the entrant who picks up the most public votes through the Mishmash website.
The competition, which is open until 29 February 2012, will be judged by some of the world’s leading music and film production professionals, including:
- · Ignacio Oreamuno, President, I have an idea
- · Nate Lanxon, Online Editor, Wired
- · Leading Bollywood film producer Aashish Singh from Yash Raj Films
The judging panel will select winners from each of the three regions, as well as a global grand prix winner. Entrants are invited to upload their submission to the Mishmash website before 29 February 2012. Judging and public voting will take place in March, with the winners announced on 19 March. For more information on the Mishmash competition, the judging panel or competition criteria, visit: www.gettyimages.com/mishmash