Shutterstock has announced their new look in their blog and with this video:
Shutterstock is almost 9 years old and the one constant in our history is evolution and reinvention. We like to keep what makes us great and improve upon what doesn’t. Over the last year, we have been challenging ourselves with the tough, thought-provoking questions that a good branding exercise is all about. Who are we? What do we value? And what do we really want to communicate? In the end, we wanted a visual identity that reflects those beliefs.
At the core of our company values is the belief in the democratization of design. Over the last two decades, there has been a dramatic shift in how people and businesses value and approach creative work. Today the power of design and creativity is recognized and appreciated from boardrooms to classrooms. Shutterstock was born out of that revolution.
Our new visual identity is just the beginning of exciting new things from our team, and we sure hope you like it! If you want to read more about our process and insights, I’ve shared some highlights after the jump.