Alamy Expands 100% Royalties Project

Stock photography company Alamy expands its 100% Royalties project


International stock imagery company Alamy has announced the expansion of its 100% Royalties project, designed to give young photographers experience of a professional stock photography agency. Launched in a number of universities in the UK and USA in 2011 the project has proved a real success. In fact, it has been such a success that it is being extended into a second year.

The 100% Royalties project encourages students who are registered to submit photographs to the Alamy site for sale. Over 500 students have registered for the project and they have uploaded almost 9,000 images to date. Some of the students have already made sales, one lucky student has had three images published by the Daily Mail while others have had their work featured in national magazines. And as the title of the project says – the students keep 100% of the monies received from the licensing of their images –  Alamy takes no cut.

Commenting on the project, Alan Capel, head of content at Alamy said: “We’re delighted that we are able to help so many young photographers get a foot on the photography ladder and get real experience of the stock industry. Not only do they learn and gain valuable experience they also benefit financially. We are so pleased with the success of the project we are continuing with it for another year and widening our reach.’”

Alamy is launching a mentoring element in the UK this year – with one student photographer getting to experience what it is like to work in a stock photography business, spending two days with Alamy learning firsthand about every aspect of the business, and having their portfolio reviewed.

Adrian Brown, associate lecturer at Falmouth University said: “Alamys project offers student’s real life experience and increases their eventual employability. The project enhances the learning students are receiving in university and gives them a focus on making a living from photography. For the students to have insight into working with an organisation like Alamy before they even graduate is a great opportunity.”

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses