The Czech Republic Young Lions Team has taken a Gold Lion at the Young Lions Media competition. The UK took home a silver Lion.
Tuesday 19 June 2012: Czech Republic has won the prestigious Young Lions Media Competition for hot creative talent at the 59th Cannes Lions International Advertising Festival, with United Kingdom receiving Silver and Portugal receiving Bronze.
The Young Lions Competition is designed to catapult the careers of rising stars that are set to redefine the future use of imagery in advertising. The winning team members from the UK are Rosie Duncan and Laura Robinson.
Commenting on their win, the ecstatic team from the UK said: “We are absolutely speechless. Regardless of being awarded a prize, getting the opportunity to compete has just been fantastic, so to walk away with Silver is absolutely amazing. We’ve really enjoyed the whole experience and wouldn’t have wanted to work with anyone else but each other.”
This year’s brief, disclosed to competitors on 17 June, and was set by The Big Issue, a business solution to a social problem through a weekly magazine that helps fight homelessness. The brief, given to the 28 competing teams, required competitors to come up with a media strategy which would give vendors a platform to tell their own story and in turn, help increase circulation of the magazine in the United Kingdom.
Congratulating the UK team on their win, Juror Katrina Henry said: “Their work was built on a great idea and a very tight concept, and the focus on the importance of journalism, as well as investing in small businesses were real points of difference.”
The 28 teams, all under 28 years of age, had just 24 hours to interpret the brief and develop a media campaign, using content sourced from Getty Images’ range of creative, editorial and archival collections.
The Young Lions Competition is being sponsored by Getty Images for the 15 th consecutive year, reaffirming its commitment to promoting the best use of content in advertising. Getty Images was the exclusive content provider for the competitions, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival collections.
The Getty Images team were on hand to provide technical support throughout the process and over the past year searched for the best up-and-coming creative talent from around the world. Spotted in a number of their local markets, the young hotshots went on to compete in regional heats before the all important final in Cannes.
Andrew Saunders, Senior Vice President, Creative Content at Getty Images said: “The Young Lions competition is an exciting event for Getty Images. Our support of the Young Lions Competition over the past 15 years has never failed to produce work that both inspires and surprises us – and we know that these talented individuals are going to be involved in setting the creative agenda in years to come. It is a rewarding experience to see some of the world’s most talented, young creatives use Getty Images’ content to produce such fresh and innovative work, and this year has been no exception. I would like to congratulate all those who participated in the Young Lions competition.”
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