PDN Video: Bil Zeman on How to Shoot Ads That Look Real (Not Staged)

By David Walker

Photographer Bil Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. Getting natural, emotionally genuine performances out of talent is one of the biggest challenges for advertising photographers, but Zelman has spent his career honing his skill. In this video, he describes how he saved one shoot that was spiraling out of control, and he shares some tips and tricks he uses to coax the performances he’s looking for.

Photographer Bil Zelman: How to Get Genuine Emotion from Non-Professional Talent from PDNOnline on …read more

Via: PDN Pulse


Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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