Pricing & Negotiating: Shooting Real Patients For Regional Hospital Advertising

By Wonderful Machine

estimate_terms

by Craig Oppenheimer Wonderful Machine

Shoot Concept: Portraits of real patients against a seamless background in a studio and environmental portraits at a single location

Licensing: Advertising and Collateral use of eight images for one year, geographically limited to two states in the US

Location: A studio and a house located in the Northeast

Shoot Days: Two

Photographer: Portraiture specialist based in the Midwest

Agency: Large NY-based agency

Client: Large hospital based in the Northeast

Here is the estimate:

Creative/Licensing:

The concept for the shoot was pretty straightforward. The agency wanted to photograph four former patients of the hospital in a studio against a seamless background with minimal …read more

Via: A Photo Editor

    

Marco | Editor

Editor at large and founder of a bunch of stockphoto businesses

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