By Sarah Jacobs
This is the first blog post from a new series to help you create a business plan in 2014 using our guide The 2014 Photo Business Plan Workbook. Download it here.
Step #1: Define Your Product & Services
Creative people tend to have a wide variety of interests by nature. However, when it comes to improving your business, you often need to narrow your focus to a more limited set of items. Buyers have consistently told us that they appreciate when a photographer exhibits a clear specialty—whether that be style, location, subject matter, or talent. Having a specialty will help …read more