By Sarah Jacobs
This is the second blog post from a new series to help you create a business plan in 2014 using our guide The 2014 Photo Business Plan Workbook. Download it here.
Step #2: Determine Your Audience & Addressable Market
Judging by the number of photographers who solicit opinions about their websites from other photographers, we can say with certainty that there is something askew in the way that many photographers think about their current and potential customers. While it might be convenient to ask a photographer buddy, it’s not particularly useful in trying to understand what your intended audience thinks. …read more