By Sarah Jacobs
This is the third blog post from a new series to help you create a business plan in 2014 using our guide The 2014 Photo Business Plan Workbook. Download it here.
Step #3: Create a Marketing Plan
Even the word “marketing plan” can sound daunting, but don’t get tripped up on terminology. Still, if you expect to see an increase in clients/sales, you need to have a plan for specific marketing tactics that will drive this improvement. Our recommendation is to simply think about different marketing categories, and then list out activities that you could do in each.
Your marketing plan …read more